In this toolbox episode, we talk about how to create a brand promise for yourself or for your business.
This is our third Reinventure Me toolbox episode; a new show format that we are adding to offer quick tips to help you in your venture.
In this episode, Leary Gates answers the questions:
- What is a brand promise?
- What are the components of a brand promise?
- How do I build a brand promise for myself or my business?
As you prepare for that next great beginning, create a brand promise for yourself or your business by addressing three questions: 1) what am I or my business helping someone do? 2) how do I want them to feel about my help or from interacting with my business? 3) what lingering effect do I want my help or my business to have on them?
The answers to these questions will help you distill the promises and benefits of your brand, forging your brand promise.
Have you created a brand promise for yourself or your business? If so, share your tips and leave yours in the comments below—and let us know what you think about this new show format.